I’m almost embarrassed to say that our company is thriving in this down economy. The last three months have been the best ever by more than 10%.  What’s the secret?  One word: TRUST.  In this environment people are looking to trade their hard earned dollars for an experience they trust.  In entertainment, ticket sales for movies are strong.  My wife and I were at the theatre last week and the house was packed. Why?  Because we trust the experience we’re paying for.  In business, this principle works the same way.  So how do you build trust amidst this chaos?

What we’re doing is focusing on articulating our customers core values and then infusing them into the work we are doing for them.  It’s cutting out all the extraneous B.S. in their marketing materials and making them leaner machines that get to the heart of their customer’s needs. When their core values are accurately expressed in their marketing materials (writing AND design), their customers have a subconscious reaction to their materials, an intangible feeling of love or hate. What happens is that they attract the customers who are most perfect for them, while turning others off so they’ll not waste their time!  This leaves our customers with more time to nurture their perfect customers, deliver results to them and increase orders as our results drive more customers to them.

And you don’t need to hire a company like ours to help you to articulate your core values and then infuse them into your materials. Send me an email to corey@writersoftheroundtable.com with Core Values in the subject line and I’ll be happy to send you a step by step approach to help you articulate your core values. The process will take you less than 30 minutes in total!  Then you can take those results and hand them over to your own writers and designers to ensure your marketing materials are built around the values of your organization.

It’s actually really easy once you understand the power of the principle.  I was fortunate to learn about core values when working with Bea Fields on EDGE! A Leadership Story. I truly believe that the power of core values can make the difference between thriving and dying in this economy.

Back in 2004, I had the opportunity to complete Mitch Meyerson’s Guerrilla Marketing Coach Certification Program. I did not know Mitch, but I knew of Jay Conrad Levinson and his Guerrilla Marketing Books.

So, I picked up the phone and called Mitch. He filled me in that he and Jay had collaborated on a project to take the Guerrilla Marketing books and turn them into a coaching program. Brilliant! So, I signed up for the program, and that was the beginning of the rest of my life.

It was during this program that I had to sit down and complete this big “final project” in order to pass the course. I had to design my brand, design marketing materials to go with it, write a full scale marketing plan and send it all into Mitch. I remember being so nervous that Mitch was going to see my marketing plan that at that time was certainly designed by a novice. It was during this course that the Five Star Leader brand was born.

Since 2004, I have led this program with Mitch two times, and I will be leading the program again with him starting February 25 (so funny considering I was his student five years ago.) I cannot say enough about the program. It is simple but powerful. You not only walk away with a great marketing plan for your own business but you then have all the tools you need AND the title of Certified Guerrilla Marketing Coach to put behind your name so that you can learn how to coach others on their marketing and get paid to do it! Here is the link to sign up for those of you who are serious about leading on the edge.

http://tinyurl.com/gmcoach

The GMC program is the one program that dramatically changed my business. I realized during the program that in order to be a great leader in this day and age, you truly have to know how to market a business.  If you cannot market a business and persuade people to interact with your business, it is going to be extremely difficult to lead your company into the future.

With the Guerrilla Marketing Coach Certification Program, the benefits are amazing!

With this 5-star program, you will learn how to:

* Market like the big guns on a fraction of their budget
* Coach others on their marketing and earn an extra source of income as a bi-product
* Develop a global client base who is looking for marketing coaches
* Network with over 100 top Guerrilla Marketing Coaches who are the top players in their field
* Offer a service that is so desperately needed during tough economic times
* Brand your business with one of the most well respected names in the marketing industry…with the words “Certified Guerrilla Marketing Coach” behind your name, people will stand up and take notice.

Read what a few top players have to say about the Certified Guerrilla Marketing Coach Program:

“I was amazed to look at my books and realize that my business has grown 300% in the 12 weeks that we have met!”
– Don Lawler, Certified GM Coach

“Guerrilla Marketing Certification has helped me gain more new business, faster, because I now have the tools to respond better to my clients’ needs.”
Alex Mandossian, Traffic Conversion Specialist

“Whatever business we are in is really a ‘marketing’ business. Subsequently I’ve been through book after book and workshop after workshop and absolutely nothing comes close to matching the experience and the results I got from the Guerrilla Marketing Coach Certification Program. The GMC program helps you pick up all the profits most entrepreneurs leave on the table. I couldn’t have made a wiser choice!”
Craig Valentine , 1999 World Champion Speaker
If this if of interest to you, I would encourage you to go ahead and sign up today. If you have questions, call me at (910) 692-6118, and I am happy to talk with you!

With unemployment on the rise and a recession not looking like an eventuality, but in fact, more like a bed partner, businesses have got to make some decisions to survive and remain competitive. What is imperative in an environment such as this is that communication be more clear, more effective, and more to the heart than ever.  Why? Because this is an environment of fear, and in such a state, people need to feel a sense of confidence with the people they are choosing to do business with.  The takeaway here is three-fold:

1. Communication. In these times, do not isolate yourself. Isolation breeds fear and fear is a self-fulfilling prophecy. Over-Communicate.
2. Persuasive brevity.  Use as few words as possible to get your point across. People’s patience is focused on their own survival, so respect that!
3. Consistency.  Now more than ever, you need to ensure that your message is being demonstrated repeatedly. What is working for Barack Obama can work for you. Be consistent and repetitive.

In times of trouble, there are great opportunities for those who can see above the low hanging smog of crisis. Keep your head on, keep your head up, communicate, respect your audience’s position, and be consistent with your messaging. Do it through articles, blogging, email marketing, press releases, and individual phone calls and emails. If you need a serious partner to guide you through this communication process, give Writers of the Round Table a shout.  Words are our business.

The book that took 35 experts 18 months to create is now here! I am honored to have been asked to contribute a chapter on the Masterful Guerrilla Team.

Book Description: Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers…even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

Pick up a copy today from Amazon.com.

Amelia Brazell is CEO of Strategy Source, Inc., a coaching and training company designed to arm entrepreneurial CEOs with principle-centered strategies for building businesses that have at their core inspiration, passion and expertise.

As “Your Expert Maker”, Amelia strategically transforms entrepreneurs into ExpertPreneurs by turning their intellectual property and expertise into income.

Widely recognized as a leading authority in expertise-driven marketing and media, she is known for her creative approach to bridging offline and online strategies.

Throughout a 24-year, award-winning corporate career, Amelia had the opportunity to personally consult with and work within many Fortune 500 companies and not-for-profit organizations including: Busch Entertainment Corp., San Diego Zoo, San Diego Wild Animal Park, Sea World, Busch Gardens, Six Flags, Delta Queen Steamboat Company, Ralston Purina, McDonald’s, Monsanto and Fleishman-Hillard.

In addition to serving as a corporate media spokesperson, she has trained more than 300 expert spokespersons to appear on some of the world’s largest media outlets including Today Show, Good Morning America, CBS Evening News and BBC. She also has been instrumental in development of several TV series and hour-long specials for PBS’s Nature, Animal Planet Discovery Network and ABC Network.

Today, she has refined the processes she used with major corporations into systems for ExpertPreneurial CEOs.

 

 Amelia Brazell [65:17m]: Play Now | Play in Popup | Download