CEO Dave Balter Wants the Public to See BzzAgent Naked: Here Here for Radical Transparency!

Posted on October 22, 2008 in Politics by beafields

Back in 2006, BzzAgent CEO, Dave Balter, was called a dick by Andy Sernovitz, the CEO of WOMMA. And…what did Balter do? He went and blogged about it.

A recent conversation in Harvard Business Review with Balter explains that he wants the public to see BzzAgent naked…he is a big believer in radical tansparency and in using his transparency to experiment with life and the public.

Now, some people might argue that this is a risky proposition and that this approach is only used to get PR. I on the other hand think it’s critical in this day and age to be completely transparent (I am even big on opening up your financial books just like our Presidential candidates have been asked to do this past year.) Here’s the thing…you may think that people don’t see you naked, but most of us are walking around like the emperor who had no clothes. Everyone knows about our warts and problems, and we are the only one not acknowledging it.  People talk and whisper about it behind our backs, so why not go ahead and be bold and state the obvious. Today’s consumer is savvy, and if you are trying to hide your truth…trust me…it will come out eventually.

So, for a bit of transparency today, I want to let you know about something that is really pissing me off this week…the presidential election.

1) I am pissed that John McCain is not showing his true colors…if he is angry and a hot head, I want to see that. I think we need to see John McCain’s anger a bit…I know the American public is asking to see some type of passion from him.

2) I am pissed that Barack Obama is spending so much money on his presidential campaign and then from the other side of his mouth, he is slamming the top 1% of income earners in the country (Obama himself is a wealthy man and became even wealthier with his book, and now he is going to be running a 30 minute ad before the World Series…that takes some bucks…and I actually like Obama, but I am not happy with his two-sided talk.) This just does not sound like it is in alignment with what we need to do in this country…stop spending so much damn money.

3) I am pissed that the media wants to give Joe Biden a “pass” on his recent comments about our potential impending international crisis if Obama is elected…what a ridiculous comment (as Bill O’Reilly would say…what a pinhead comment) to make at a time when we are riding such a bumpy road.

4) I am pissed that Sarah Palin is doing her best to come across as a “good ‘ole girl” and like a dumb blonde at times. She has to have some type of intelligence, or she would not have been able to turn a few things in Alaska around. She needs some help on this issue if she is going to come across as Presidential.

5) I have to throw something about Oprah in here, because as Kathy Griffin says “Oprah is one of the most powerful women in the county”, so let’s just get her into the mix…shall we? I am pissed that Oprah has said she would not have a presidential candidate on her regular show but that she is offering assistance to Obama for his 30 minute ad. Okay…so she’s Oprah, and she can do what she wants, but she seems to have her own “rules” and then walks around them to achieve her mission.

I know it’s easy for me to sit here and vent. I cannot begin to imagine what these people go through every day, but I am concerned about our next leader of this county. I am usually fully decided by this time, and I am just not…I’m worried.

So…I usually don’t speak up about such things, but I just have to be clear on my frustrations this week. All of the above is why I honestly cannot decide on who to vote for in two weeks. I suppose I’ll just flip a coin, because I will vote!

And…if you need to know…I am a registered Republican, and I am a moderate person. I rarely vote a straight ticket…I vote for issues and people who I think can do the best for our country, state and local community.

1 Comment »

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    Trackback by Blogsvine — October 22, 2008 @ 10:29 pm

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