In the March issue of Harvard Business Review, Philip Lay, Todd Hewline and Geoffrey Moore make a strong case for using provocation-based selling during a down economy as a way to get your customers to see clearly how YOU can help them solve a critical issue. It’s the “You may not think you need me, but let me tell you why you MUST have me right now!”

So, today in this blog post, I am going to identify the BIG problem I see with many of my current clients and my provocative point of view.

Big Problem: A large number of decision makers are cutting out coaching and training right now, because it appears to be a luxury expense in their budget.

Big Risk: Without coaching and training, your existing employees (those few you have left) are probably not growing and becoming stronger. Right now, with the economy as it is, you want to have the best and brightest people on your staff who can help your company make more money, save more money and be more productive (saving time WILL save you money!)

Big View: Executive Coaching is not a luxury! It is a requirement for your competitive advantage in the marketplace.  Without Executive Coaching, your team stands the risk of falling apart over the next year.

How I Can Help You Get Stronger and NOT Fall Apart: With the type of Executive Coaching I offer, I can help your team become the strongest team in your industry by teaching them how to:

1. Build  intellectual horsepower
2. Increase their ability to think strategically
3. Garner new clients
4. Use Web 2.0 tools (which are free) to “listen” to what your competition and the world are talking about
5. Diagnose their biggest shortcomings and teach them how to turn these into strengths for your company

If you are serious about staying ahead during this down economy, you need me!  Send me an e-mail to beafields@beafields.com, and I will show you how I can help you get stronger while your competitors are losing market share and quite frankly falling apart.